As we progress through 2025, it is important to stay updated on ongoing Google Core Algorithm updates, AI in SEO, Core Web Vitals, and E-E-A-T-friendly content.

In this article, you can get an overview of the 12 best and most recent SEO stats for 2025 that will help you optimize your strategies, stay ahead of trends, and improve your website's performance

So, what are you waiting for? Let us dive into the most important expert-picked SEO statistics based on original data, valuable for both digital marketing beginners and experts.

Global SEO Statistics

The search engine optimization services market has experienced rapid growth in recent years. 

It is expected to increase from $90.35 billion in 2024 to $106.9 billion in 2025, reflecting a compound annual growth rate (CAGR) of 18.3%. (The Business Research Company)

AI in SEO Statistics

AI is being used to scale creativity and efficiency in marketing. The top AI applications in marketing for 2025 include: (HubSpot)

  • 35% for Content Creation (writing, images, etc.)
  • 30% for Data Analysis and Insights
  • 20% for Workflow Automation
  • 15% for AI-Powered Research

These stats highlight how AI is central to today's marketing strategies, optimizing both creative and operational processes.

On-Page SEO Statistics

An analysis of 1.7 million SERP positions and more than 20,000 keywords across 15 markets reveals global trends in Google’s SERPs.(Search Engine Land)

56% of the top three positions in search results are occupied by country code top-level domains (ccTLDs).

Off-Page SEO Statistics

Over 60% of businesses outsource their link building to professional agencies and contractors to improve their SEO performance and enhance their online presence.(Search Logistics)

Technical SEO Statistics

Only 33% of websites can pass the Core Web Vitals threshold, highlighting the challenges many websites face in providing optimal user experience and performance.(Ahrefs)

Content Writing Statistics

46% of marketers expect their content marketing budget to increase in 2025 compared to 2024 (up from 45% last year). (Content Marketing Institute)

 

  • 41% believe their budget will stay the same.
  • 8% anticipate a decrease in their budget.
  • 5% are unsure about their budget’s future.

AI SEO Tools Statistics

Businesses' Cautious Approach to AI Investment in SEO Strategies is reflected in the following data:(InfluencerMarketingHub)

  • 49.4% of businesses spend less than 10% of their SEO budget on AI-related services or tools.
  • 31.2% allocate 10-20% of their budget to AI tools.
  • Only 6.5% dedicate more than 50% of their budget to AI tools.

Keyword Research Statistics

45% of SEO professionals consider researching and strategically incorporating related keywords as the most effective method for boosting rankings.(WPBeginner) 

While including relevant keywords in your content remains a key SEO ranking factor, the practice of simply keyword stuffing is no longer effective.

Voice Search SEO Statistics

Voice-enabled device interaction is increasingly becoming a regular part of consumers' daily routines.(Pwc)

  • 65% of 25-49-year-olds interact with their voice-enabled devices at least once per day.
  • The 25-49 age group is the most likely to perform daily voice searches.
  • 18-24-year-olds and 50+ year-olds also frequently use voice search, following closely behind.
  • While 25-49-year-olds are the most active voice searchers, the 18-24 demographic played a key role in the early adoption of voice search technology.

Video SEO Statistics

The biggest hurdle for adopting video marketing is that 37% of marketers don’t know where to start.(wyzowl)

Mobile SEO Statistics

Statistics reveal that 61% of mobile searchers are more likely to reach out to a local business that provides a smooth mobile experience.(SE Ranking)

Even websites that focus on content, like news sites or blogs, perform better when their content is easy to read and access on mobile devices. 

This results in more engagement and sharing by users.

Search Engine Statistics

As of January 2025, Google leads the global search market, with Bing, Yandex, and Yahoo! holding significantly smaller shares.(Statista)

  • Bing held 4.04% of the global search market across all devices.
  • Google led the market with a search traffic share of approximately 89.62%.
  • Yandex accounted for 2.62% of the market share.
  • Yahoo! represented around 1.34% of the search market.

Conclusion

As the SEO and digital marketing fields continue to grow, staying updated with the latest trends can help you gain expertise in this area. Here are a few key SEO trends to watch out for 2025 and beyond.

FAQs

What challenges are people facing in SEO in 2025?

Frequent Google updates make ranking harder, while poor AI-generated content can harm SEO. 

Many websites fail Core Web Vitals, affecting user experience. Competition is rising, and voice search requires new keyword strategies.

What is the future of SEO and digital marketing?

AI and automation will enhance SEO, but user experience will remain key. Personalized search results will grow, and optimizing for video and voice search will be crucial.

How is AI impacting businesses and industry experts?

AI automates SEO tasks, improves content, and enhances data analysis. However, 49.4% of businesses invest less than 10% of their SEO budget in AI tools, showing cautious adoption.

What Google updates should we focus on right now?

Stay updated on Google’s core algorithm changes. Prioritize high-quality content for the Helpful Content Update, improve Core Web Vitals, and focus on E-E-A-T for better rankings.